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This site mail.byronbaychilli.com states the following, "Whether you spell it chilli, chili or chile it is the same thing the fiery spice that is warming an international fusion of people and food." Our analyzers noticed that the webpage said " Join us and taste the spicy flavours of Australia." The Website also stated " What began in the Byron Bay hinterland over twenty years ago is now a world famous range of chilli sauce, corn chips and salsasbrought to you by the Byron Bay Chilli Company. Since then, Byron Bay Chilli Company. For best tasting chilli sauce. Try our products for yourself and find out why. Try the Fiery Coconut on ." The website's header had chili as the most important keyword. It was followed by chilli, chilis, and chillis which isn't as highly ranked as chili. The next words the site used was recipes. receipes was also included but could not be viewed by search crawlers.